Riding a Heater
Sports Betting 101
intermediate7 min read

Live Betting Strategy: In-Game Wagering Guide

In-game betting moves fast. Here's how to find value when the odds are changing every minute.

What is Live Betting?

Live betting (or in-play betting) allows you to place wagers while a game is in progress. Odds update in real-time based on the score, game flow, and time remaining.

Why Live Betting Can Offer Value

  1. Overreaction to scoring — Markets often overreact to early goals/touchdowns
  2. Momentum bias — The team that just scored gets overvalued
  3. Information advantage — If you're watching the game, you may see things the algorithm doesn't
  4. Closing line inefficiency — Live lines are less efficient than pre-game lines

Live Betting Strategies

The Overreaction Play

When a heavy favorite falls behind early, their live moneyline often offers tremendous value. A team that was -300 pre-game might be +150 after giving up an early score — even though the game dynamics haven't fundamentally changed.

The Pace Play

If a game is playing faster/slower than expected, the live total may not adjust quickly enough. If you notice a high-paced game, the live under might still be too low.

The Weather/Injury Play

If you notice a key player limping or weather conditions changing, you may have information before the live odds adjust.

Dangers of Live Betting

  1. Speed encourages impulse — The fast pace can trigger tilt
  2. Worse odds — Live lines typically have higher juice
  3. Bet acceptance delays — Your bet might be rejected if the line moves
  4. Overtrading — Easy to place too many bets

Rules for Live Betting

  1. Have a pre-game plan — know what scenarios you're looking for
  2. Limit yourself to 1-2 live bets per game maximum
  3. Don't chase pre-game losses with live bets
  4. Stick to your unit size

Powered by the MIT Triple Stack

Expected Value + Kelly Criterion + Monte Carlo — the same math from MIT and Bell Labs.