In the world of side hustles, it’s not enough to be a great creator. You also have to be a great marketer. You can have the best product in the world, but if you don’t know how to market it, you’re not going to make any money. The problem is, most side hustlers are not marketers. They’re writers, they’re designers, they’re coders. They’re creators. And they don’t know how to think like a marketer. This is a guide to changing that. This is how to think like a marketer in popular side hustles.
The Marketer’s Mindset: The Mindset of a Mad Scientist
The first step in thinking like a marketer is to have the right mindset. You need to stop thinking like an artist and start thinking like a mad scientist. An artist is in love with his creation. A mad scientist is in love with his customer. An artist is focused on self-expression. A mad scientist is focused on results. Here are the key components of the marketer’s mindset.
The “I Am a Scientist” Mentality
The marketer has an “I am a scientist” mentality. He’s not just guessing; he’s testing. He’s constantly running experiments, he’s constantly looking at the data, and he’s constantly trying to find out what works. He’s a data-driven, evidence-based, and results-oriented entrepreneur.
The “I Am a Psychologist” Mentality
The marketer is a psychologist. He’s obsessed with understanding his customer. He’s constantly trying to get inside their head, to understand their hopes, their dreams, their fears, and their frustrations. He’s a master of human psychology, and he’s using his insights to create marketing that is more effective, more persuasive, and more human.
The “I Am a Storyteller” Mentality
The marketer is a storyteller. He’s not just selling a product; he’s selling a transformation. He’s weaving a compelling narrative that captures our attention, that builds our trust, and that inspires us to take action. He’s a master of storytelling, and he’s using his stories to sell more, to have a bigger impact, and to build a brand that matters.
The Marketer’s Framework: The AIDA Model
Once you have the right mindset, you need a framework for thinking about marketing. You need a simple, clear, and powerful model for understanding the customer journey. The most powerful framework for marketing is the AIDA model. The AIDA model is a four-step process that describes the stages that a customer goes through when they’re making a buying decision.
A is for Attention
The first step is to get your customer’s attention. In a world of infinite distractions, this is the hardest part. You need to do something that is bold, that is different, and that is remarkable. You need to create a headline, an image, or a video that is so compelling that it stops your customer in their tracks.
I is for Interest
The second step is to get your customer’s interest. Once you have their attention, you need to give them a reason to care. You need to tell them a story, you need to show them a statistic, or you need to ask them a question that piques their curiosity. You need to make them want to learn more.
D is for Desire
The third step is to create desire. Once you have their interest, you need to make them want your product. You need to show them how your product will solve their problem, how it will make their life better, and how it will help them to become the person they want to be. You need to paint a picture of the promised land, and you need to make them want to go there.
A is for Action
The final step is to get your customer to take action. Once you’ve created desire, you need to make it easy for them to buy. You need to have a clear call to action, you need to have a simple checkout process, and you need to remove all the friction from the buying process. You need to make it a no-brainer for them to say yes.
The Marketer’s Toolkit: The Weapons of a Warrior
Finally, to think like a marketer, you need the right tools. You need a set of weapons that you can use to win the war for attention. Here are some of the most powerful tools in the marketer’s toolkit.
- Copywriting: The art and science of writing words that sell.
- Content Marketing: The process of creating and distributing valuable content to attract and retain an audience.
- Email Marketing: The process of building a relationship with your customers through email.
- Social Media Marketing: The process of using social media to build your brand and to drive sales.
- Paid Advertising: The process of using paid ads to get your message in front of your target audience.
Thinking like a marketer is not something that comes naturally to most side hustlers. It’s a skill that has to be learned, that has to be practiced, and that has to be mastered. But it’s also one of the most valuable skills you can have. By adopting the mindset of a mad scientist, by using the AIDA framework, and by mastering the tools in the marketer’s toolkit, you can learn to think like a marketer. You can learn to sell more, to have a bigger impact, and to build the side hustle of your dreams.
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